PROSPECTS AND OPPORTUNITIES
Baby and child-specific sun care set for strong growth, driven by increase in healthcare recommendations
Baby and child-specific products in Chile is projected to experience organic growth; however, no significant developments are expected in the category as birth rates continue to decline in the country, with additional investment by parents for fewer children typically allocated to other more essential categories, such as nappies/diapers.
Demand for private label likely to remain elevated despite improving economy
The emergence of private label lines and new brands offering more competitive prices compared to established brands drove a shift towards more affordable options in light of an unstable economy over the review period, particularly in baby wipes and nappy (diaper) rash treatments. Notably, private label recorded double-digit growth in 2022 and 2023.
Personalised baby care: The future of product innovation
Innovation within baby and child-specific products is expected to primarily focus on the quality of ingredients and scientifically-supported attributes. Parents will continue to seek products that are natural and free from harsh chemicals, preferring organic ingredients such as aloe vera, calendula, and chamomile, as well as hypoallergenic and dermatologically-tested formulations.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Chile - Category analysis
KEY DATA FINDINGS
Baby and child-specific products remains one of the least dynamic categories
Beiersdorf’s success supported by its leveraging of skin health trend
Preference for natural baby products supports pharmacies
Baby and child-specific sun care set for strong growth, driven by increase in healthcare recommendations
Demand for private label likely to remain elevated despite improving economy
Personalised baby care: The future of product innovation
Beauty and Personal Care in Chile - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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