PROSPECTS AND OPPORTUNITIES
Improving economic conditions to support growth
As the economy recovers over the forecast period, baby and child-specific products in Nigeria is expected to see a return to good growth. Growth in 2025 will be moderate as a still challenging economy involving high inflation and a devalued local currency will continue to limit the category’s performance but, as the economy continues to improve over the forecast period, growth will become more robust.
Population growth to boost demand
Growth in the baby population and the urban population will boost demand for baby and child-specific products over the forecast period. The babies/infants (aged 0-2) population and the child (aged 3-7) populations are expected to grow over 2024-2029.
Local players to develop more products using natural ingredients
Baby and child-specific products in Nigeria has traditionally been dominated by mass products, with little differentiation, due to the high proportion of the population that is low-income. However, over the review period, middle- to upper-income consumers have boosted demand for premium or sub-premium products that offer value-added properties, such as natural ingredients that offer skin friendly benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Nigeria - Category analysis
KEY DATA FINDINGS
Competition from alternatives
Johnson & Johnson retains lead
Dominance of small local grocers being eroded by supermarkets
Improving economic conditions to support growth
Population growth to boost demand
Local players to develop more products using natural ingredients
Beauty and Personal Care in Nigeria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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