As the economy recovers over the forecast period, baby and child-specific products in Nigeria is expected to see a return to good growth. Growth in 2025 will be moderate as a still challenging economy involving high inflation and a devalued local currency will continue to limit the category’s performance but, as the economy continues to improve over the forecast period, growth will become more robust.
Growth in the baby population and the urban population will boost demand for baby and child-specific products over the forecast period. The babies/infants (aged 0-2) population and the child (aged 3-7) populations are expected to grow over 2024-2029.
Baby and child-specific products in Nigeria has traditionally been dominated by mass products, with little differentiation, due to the high proportion of the population that is low-income. However, over the review period, middle- to upper-income consumers have boosted demand for premium or sub-premium products that offer value-added properties, such as natural ingredients that offer skin friendly benefits.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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