PROSPECTS AND OPPORTUNITIES
Birth rate recovery and upmarket shift to support category growth
Sales of baby and child-specific products are forecast to continue rising over the coming years, albeit at a more moderate pace than during the review period. The category will benefit from an expected increase in the national birth rate, as well as a continued shift towards higher-value products.
Unilever to retain leadership but face long-term erosion
Unilever is projected to remain the leading player in the category, supported by its long-standing heritage and consumer trust in Zwitsal. The company is expected to invest in updating its formulations and packaging to align with sustainability and ingredient safety expectations.
E-commerce to reclaim growth as digital-native parents dominate
The outlook for e-commerce in baby and child-specific products is highly positive. While the channel saw a dip in growth after its pandemic-era surge, it is now well-positioned to regain momentum.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in the Netherlands - Category analysis
KEY DATA FINDINGS
Retail value growth driven by price increases
Unilever retains the lead but faces pressure from premium challengers
Supermarkets regain share with value and variety
Birth rate recovery and upmarket shift to support category growth
Unilever to retain leadership but face long-term erosion
E-commerce to reclaim growth as digital-native parents dominate
Beauty and Personal Care in the Netherlands - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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