Competitive Landscape
Leading Players Maintain Grip through Premiumisation
The dishwashing industry in Thailand remains concentrated, with Unilever Thai Holdings Ltd leading the market with a 49% share in 2025. Lion Corp (Thailand) Ltd is the second-largest player, with an 18% share, followed by Reckitt Benckiser (Thailand) Ltd, which holds a 17% share.
Concentrated Formulas and Health Trends Drive Innovation
The dishwashing market in Thailand is driven by trends such as evolving product formats and health and wellness. Evolving product formats have become a significant growth driver, with consumers preferring compact, concentrated, and easy-to-store packaging due to the increasing number of Thais living in smaller urban households and apartments.
No Significant Mergers or New Entrants Expected
There were no mergers or acquisitions in 2025, and none are anticipated in 2026. Additionally, there were no notable and innovative product launches in late 2025 or planned for 2026.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Thailand?
- Which are the leading brands in Dishwashing in Thailand?
- How are products distributed in Dishwashing in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Thailand - Category analysis
Key Data Insights
Concentrated Formulas Drive Sales Amid Economic Pressures
Concentrated Formulas Drive Sales Amid Economic Pressures
Health and Wellness Trend Fuels Premiumisation
Quick Wash Trend Gains Prominence
Consumers to Drive Premiumisation with Health and Convenience Considerations
Hand Dishwashing Will Remain Dominant, Automatic Dishwashing Niche
Business Impact of Trends on Dishwashing Manufacturers
Leading Players Maintain Grip through Premiumisation
Concentrated Formulas and Health Trends Drive Innovation
No Significant Mergers or New Entrants Expected
Grocery Retailers Dominate Dishwashing Sales through Wide Assortments and Promotions
E-Commerce Gains Traction with Convenience and Targeted Promotions
Traditional Trade Channels Decline as Modern Formats Gain Share
Home Care in Thailand - Industry Overview
Laundry Care Drives Home Care Growth through Premiumisation
Key Data Insights
Laundry Care Drives Home Care Growth through Premiumisation
Laundry Care Dominates the Home Care Market in Thailand
Evolving Product Formats and Health Concerns to Drive Dynamic Growth
Sustainability and Technology Expected to Drive Home Care Growth
Laundry Care Will Maintain Its Dominance in Home Care
Surface Care Will Be the Fastest-Growing Category
Unilever and Procter & Gamble Lead a Concentrated Market
Multifunctionality and Premiumisation in Laundry Care
Health and Wellness Trend Fuels Premiumisation in Dishwashing
Grocery Retailers Remain Dominant Channel for Home Care Sales
Retail E-Commerce Gains Traction with Convenience and Variety
Emerging Trends and Future Outlook for Home Care Channels
Country Reports Disclaimer
The following categories and subcategories are included:
Dishwashing
-
-
- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
-
- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!