Sales of deodorants are expected to continue rising in 2025 and throughout the forecast period. Deodorant use will remain widespread, driven by consumers’ ongoing concern about body odour in both professional and social settings.
Sustainability and natural formulations will continue to be key trends shaping deodorants. Consumers are increasingly cautious about chemical ingredients and are actively seeking eco-friendly alternatives.
Deodorants is expected to see increased innovation in formulations, designed to more effectively target the root causes of odour, particularly bacteria. At the same time, there will be renewed interest in roll-on formats, which are set to gain popularity for its targeted application and longer-lasting product delivery.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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