PROSPECTS AND OPPORTUNITIES
Deodorants players to emphasise higher quality and efficacy in their ranges
Deodorants in Malaysia is projected to see strong retail volume and value (constant 2024 prices) growth over the forecast period. Retail value (constant 2024 prices) sales are expected to grow only slightly faster than retail volume sales through the forecast period.
Increasing popularity of serum-based deodorants promotes skinification trend
Serum-based deodorants are expected to be widely available in the forecast period, benefiting from scientific research that backs their efficacy and the use of enhanced ingredients like niacinamide and vitamins B and C. Serum-based products foster the skinification trend in deodorants, with the focus on skin brightening, firming, anti-ageing and hydration.
Clean beauty positioning to drive new product development
The search for products with more natural ingredients and fewer chemicals is increasingly influencing new product developments in deodorants. In this vein, a rising number of local players have started to launch deodorants that are formulated mostly or even entirely from natural ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Malaysia - Category analysis
KEY DATA FINDINGS
Consumers show a stronger preference for deodorants with natural/organic ingredients amidst the emerging clean beauty trend
Beiersdorf outperforms rivals through constant launches of deodorants promoting enhanced efficacy
Price promotions and interesting selections draw consumers of deodorants to health and personal care stores
Deodorants players to emphasise higher quality and efficacy in their ranges
Increasing popularity of serum-based deodorants promotes skinification trend
Clean beauty positioning to drive new product development
Beauty and Personal Care in Malaysia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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