PROSPECTS AND OPPORTUNITIES
Deodorant sticks to grow at faster pace than other formats
Deodorants are projected to see a stronger performance in the upcoming years, supported by increased demand for sensitive-skin and natural formulations, as well as the growing popularity of deodorant sticks and skin-caring variants. The category’s recovery is supported by more informed consumers and a broader shift toward wellness-infused daily care.
Cleaner alternatives likely to emerge from niche and indie brands
One rising trend is the emergence of niche and independent brands tapping into the needs of ingredient-conscious and environmentally aware consumers. While still small in Estonia, these brands, often sold online or in pharmacies, cater to a growing group of shoppers seeking “clean” alternatives to mainstream deodorants.
Skin care inspired deodorants to expand
Future innovation is likely to focus on skin care inspired deodorants, with ingredients like probiotics, niacinamide, or oat extracts becoming more common. Solid and cream formats will expand, especially refillable options or minimalist packaging.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Estonia?
- Which are the leading brands in Estonia?
- How are products distributed in Estonia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Estonia - Category analysis
KEY DATA FINDINGS
Deodorant demand stabilises as everyday routines normalise
Procter & Gamble Services Eesti OÜ moves into the lead
Retail e-commerce sales expand at substantial pace
Deodorant sticks to grow at faster pace than other formats
Cleaner alternatives likely to emerge from niche and indie brands
Skin care inspired deodorants to expand
Beauty and Personal Care in Estonia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!