PROSPECTS AND OPPORTUNITIES
Bright outlook amid rising preference for deodorants with high-quality and multi-functional ingredients
Over the forecast period, deodorants is expected to maintain moderate volume and value growth, attributed to ongoing innovation and an increasing desire for premium-grade products formulated with superior components.
Deodorant roll-on products set to expand, driven by demand for efficacy and long-lasting solutions
A better understanding of hygiene and body care will drive consumers to prioritise deodorant solutions that offer both effectiveness and extended protection. Deodorant roll-ons will remain the most dynamic category over the forecast period, as the most familiar product type, and due to the wide variety of roll-on products available.
Consumers prefer in-store purchases to experience scents before buying
Deodorant brands commonly employ an omnichannel distribution strategy, encompassing conventional retail, contemporary retail formats, and online sales platforms. A significant portion of sales originates from modern trade channels, underscoring the importance of retail spaces such as supermarkets, hypermarkets, convenience stores, and health and personal care outlets.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Thailand - Category analysis
KEY DATA FINDINGS
Post-pandemic lifestyle changes fuel demand
Beiersdorf Thailand Co Ltd maintains lead but faces increased competition
Modern grocery retailers claim high proportion of sales
Bright outlook amid rising preference for deodorants with high-quality and multi-functional ingredients
Deodorant roll-on products set to expand, driven by demand for efficacy and long-lasting solutions
Consumers prefer in-store purchases to experience scents before buying
Beauty and Personal Care in Thailand - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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