PROSPECTS AND OPPORTUNITIES
Healthy outlook for the deodorant category
Volume and value growth of deodorants is expected to accelerate over the forecast period, supported by leading players, efforts to promote product benefits and launch new innovative products. With the influence of western culture and a strong focus on fragrance, deodorant brands will continuously inspire younger generations.
Taiwanese consumers prefer mild scents and fragrances
Fragrances are adopted by consumers in Taiwan where they are deemed a key part of lifestyles, although this impacts the use of deodorants. Taiwanese consumers do not use strong scents, especially workers in communal offices indoors and in spaces with air conditioning.
Ongoing concerns regarding aluminium to shape preferences
The Taiwanese have ongoing concerns that deodorants with aluminium chloride could have a long-term impact on their health. Key leaders such as Nivea still have a wide range of products containing aluminium, since it is effective in reducing sweat and odour.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Taiwan - Category analysis
KEY DATA FINDINGS
Stable performance for deodorants category
Nivea Taiwan Co Ltd consolidates its strong lead
Health and personal care stores is firm favourite when buying deodorants
Healthy outlook for the deodorant category
Taiwanese consumers prefer mild scents and fragrances
Ongoing concerns regarding aluminium to shape preferences
Beauty and Personal Care in Taiwan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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