PROSPECTS AND OPPORTUNITIES
Active lifestyles and the development of deodorant sticks is set to drive positive growth
Sales of deodorants are expected to rise in current value terms in 2025 and during the forecast period overall. Growth will likely be driven by evolving consumer preferences, with perfumed scent deodorants set to gain share, while product innovation and the continued strength of value-for-money offerings across key retail channels, drive sales.
Supermarkets is expected to lead distribution as new players enter the market
Fuelled by continuous store expansion, strong convenience, and a wide product offering, supermarkets is expected to continue gaining share in deodorants over the forecast period. The ongoing growth of Mercadona across the country is set to be a key driver of this trend.
Sustainability and efficacy are set to be the focus of product innovation
Innovation in deodorants will increasingly be centred on addressing consumer demands for sustainability and enhanced performance. Developments across the forecast period will include the growing availability of refillable and recyclable packaging solutions, such as Sol de Janeiro’s Rio Deo Refill and Wild Deodorant Refill.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Portugal - Category analysis
KEY DATA FINDINGS
Deodorant sticks drive growth as consumers appreciate fragranced formulations and efficacy
A strong year for Procter & Gamble as Old Spice appeals to younger consumers
Supermarkets lead distribution as consumers seek deodorants at competitive prices
Active lifestyles and the development of deodorant sticks is set to drive positive growth
Supermarkets is expected to lead distribution as new players enter the market
Sustainability and efficacy are set to be the focus of product innovation
Beauty and Personal Care in Portugal - Industry Overview
Beauty and personal care in 2024: The big picture
Key trends in 2024
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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