PROSPECTS AND OPPORTUNITIES
Skin care expected to be increasingly incorporated in deodorants
Deodorants in China is expected to see slow and stable retail value growth rates throughout the forecast period at constant 2024 prices. The slight growth anticipated will mainly be due to increasing awareness of such products amongst the new generation of consumers.
Children’s deodorants likely to offer growth opportunities
Despite its lack of maturity, deodorants is already starting to see some expansion into the children’s segment in China, and this is anticipated to continue into the forecast period. Previously, deodorants primarily targeted adult men and women, but now more products are emerging specifically designed for children and teenagers.
Trend towards fragrance-inspired deodorants anticipated
New product development in deodorants is increasingly expected to focus on products which rival traditional fragrances. For example, Unilever has launched a Rexona deodorant stick featuring the Bluebell scent, a previously popular fragrance from Jo Malone.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in China - Category analysis
KEY DATA FINDINGS
Slow growth for a small category
Increasing fragmentation as the share of the smallest players sees growth
Although warehouse clubs rises, retail e-commerce continues to dominate
Skin care expected to be increasingly incorporated in deodorants
Children’s deodorants likely to offer growth opportunities
Trend towards fragrance-inspired deodorants anticipated
Beauty and Personal Care in China - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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