PROSPECTS AND OPPORTUNITIES
Premium brands expected to drive value growth over the forecast period
Deodorants in Hong Kong has experienced a significant shift, with premium brands elevating a product traditionally considered an everyday essential to a luxury experience. This trend is driven by natural and sustainable ingredients, elevated fragrance experiences, long-lasting protection, and dry-touch finish, and is likely to persist over the forecast period, as the value share of premium deodorants is set to continue rising.
Rise of niche brands and distribution channels
Niche brands of deodorants can potentially impact the strength of leading brands such as Rexona, Dove, and Nivea in the coming years. These smaller brands often specialise in addressing specific consumer needs and preferences, including those with sensitive skin, those seeking vegan or cruelty-free options, or those with fragrance preferences.
Prospects for leading and emerging brands
The landscape of deodorants in Hong Kong is highly competitive, demanding innovation to capture consumers’ attention. Major brands such as Rexona can leverage their strength in offering long-lasting protection by developing 48-hour+ formulations and targeted technologies for different body areas.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Natural and chemical-free deodorants gain popularity in Hong Kong
Nivea, Dove and Rexona remain popular leading brands
Health and personal care stores remains dominant distribution channel
Premium brands expected to drive value growth over the forecast period
Rise of niche brands and distribution channels
Prospects for leading and emerging brands
Beauty and Personal Care in Hong Kong, China - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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