Deodorants is projected to post moderate retail volume and value (constant 2024 prices) CAGRs over the forecast period. Swiss consumers are expected to continue to look for skin-friendly deodorants, which are paraben- and aluminium-free.
The competition in deodorants is expected to intensify over the forecast period through a price war and strong promotional activity at the retail level. This may affect brand loyalty and push consumers to base their purchasing decisions for deodorants on the best available prices or to wait for price promotions.
Innovation is expected to cover formulations in the forecast period. The focus is set to be on long-lasting formulations, sweat-regulating technology, probiotics and solid formats.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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