PROSPECTS AND OPPORTUNITIES
Steady growth predicted for deodorants as consumer demand remains consistent
Sales of deodorants will likely continue to grow at a steady but modest rate with these products being a household staple which consumers will continue to purchase. Personal care product categories have been resilient in spite of high inflation rates, as maintaining good hygiene is almost as important as food, water and shelter to maintaining health and wellbeing.
Sustainability an important factor with conscious consumerism on the rise
Conscious consumerism involves consumers paying more attention to the impact of the purchases they make. With climate change becoming a growing concern every year, more consumers are starting to make more of an effort in reducing their carbon footprint.
Smaller brands to drive innovation by focusing on niche consumer demographics
In such a mature market, it can be challenging for businesses to justify significant investment into research and development and innovation due to the limited potential for a return on investment. However, there are still opportunities for unique product propositions and positionings in the market, especially from smaller players, which may find a niche customer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Australia - Category analysis
KEY DATA FINDINGS
Deodorant sprays driving growth in 2024
Competitive landscape sees little change due to category maturity
Supermarkets dominate sales but e-commerce makes gains
Steady growth predicted for deodorants as consumer demand remains consistent
Sustainability an important factor with conscious consumerism on the rise
Smaller brands to drive innovation by focusing on niche consumer demographics
Beauty and Personal Care in Australia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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