PROSPECTS AND OPPORTUNITIES
Building on competition with fragrances and innovation
Sales of deodorants are likely to keep growing over the forecast period. Effectively competing with fragrances will play a role in driving growth, as consumers will remain conservative in their spending (especially over the first half of the forecast period).
Supermarkets to lose share
The continuous development of both health and personal care stores (such as Kruidvat and Medi-Market) and e-commerce (including players such as Newpharma) is likely to result in the biggest channel in deodorants, supermarkets, losing share over the forecast period. A key factor in this trend will be the growing presence of dermocosmetics brands within the health and personal care stores and e-commerce channels.
Innovation to drive sales of deodorants
Deodorants is an innovation-based category. With consumer demand being driven by increasingly busy lifestyles, manufacturers are likely to focus on improving the effectiveness and duration of their products.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Belgium?
- Which are the leading brands in Belgium?
- How are products distributed in Belgium?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Belgium - Category analysis
KEY DATA FINDINGS
Deodorants benefits from shift from fragrances
Unilever retains lead
Sales still dominated by supermarkets
Building on competition with fragrances and innovation
Supermarkets to lose share
Innovation to drive sales of deodorants
Beauty and Personal Care in Belgium - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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