PROSPECTS AND OPPORTUNITIES
Improved if still limited growth performance anticipated
Compared with 2024, deodorants is projected to see a better growth performance in retail volume and value (constant 2024 prices) terms in the forecast period. However, this is mainly based on price inflation expectations rather on natural or organic growth.
Offer of affordable premium brands may add dynamism
The category is set to remain dominated by global players, leaving little room for local enterprises. Local manufacturers seem not to be concentrating on deodorants, preferring to compete in areas with less of a global brand stranglehold.
Old Spice to see further investment
Old Spice’s popularity and dynamism are likely to prove robust. Procter & Gamble Services is set to continue to offer a variety of new scents for the brand, following the success of Old Spice Epic Legend, which is still winning over consumers with straightforward marketing messaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Lithuania?
- Which are the leading brands in Lithuania?
- How are products distributed in Lithuania?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Lithuania - Category analysis
KEY DATA FINDINGS
Preference for roll-ons in deodorants
L'Oréal Baltic closes the gap on Nivea Polska
Convenience helps to shape distribution
Improved if still limited growth performance anticipated
Offer of affordable premium brands may add dynamism
Old Spice to see further investment
Beauty and Personal Care in Lithuania - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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