PROSPECTS AND OPPORTUNITIES
Deodorant roll-ons to lead overall growth
The Danish economy is projected to keep improving over 2025 and subsequent years, with the National Bank of Denmark anticipating moderate inflation, growing GDP and real wages, and rising private consumption. Strengthening consumer confidence will drive further growth in deodorants in 2025 and beyond, and the premium segment is set to outperform mass products as premiumisation gains momentum.
Rising demand for natural and safe variants
Demand for natural and safe deodorants is predicted to continue increasing. This trend should boost sales of products certified by labels such as the Nordic Swan and the blue label of the Asthma and Allergy Association, which many consumers trust to indicate safety.
E-commerce to see fastest expansion
For many Danish consumers, deodorants are part of their routine grocery purchases. As grocery e-commerce continues to expand, the retail e-commerce channel is likely to remain the fastest-growing distribution channel for deodorants during the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Denmark - Category analysis
KEY DATA FINDINGS
Deodorants does well in Denmark in 2024
Unilever leads with well-known brands
Deodorants in Denmark are frequently purchased while grocery shopping
Deodorant roll-ons to lead overall growth
Rising demand for natural and safe variants
E-commerce to see fastest expansion
Beauty and Personal Care in Denmark - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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