PROSPECTS AND OPPORTUNITIES
Return to growth amid improving economic indicators
Deodorants is projected to see a return to positive retail volume and value (constant 2024 prices) growth through the forecast period. As for other categories, the recovery of consumer purchasing power and employment rates will boost the performance of deodorants.
Newsan has the potential to disrupt the competitive landscape
Newsan is in a good position to gain ground in 2025. The tough and complex economic context led the multinational company The Procter & Gamble Co to exit the country during 2024.
Multinationals to continue to benefit from high entry barriers
Although private label products are gaining ground in several beauty and personal care categories, deodorants stands out as an exception to this trend. According to industry sources, high entry barriers in this category help to explain the strong positions of multinationals like Unilever and Natura.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Argentina - Category analysis
KEY DATA FINDINGS
Deodorants shows some resilience
Unilever continues to invest in deodorants in Argentina
End of Precios Justos programme favours small local grocers
Return to growth amid improving economic indicators
Newsan has the potential to disrupt the competitive landscape
Multinationals to continue to benefit from high entry barriers
Beauty and Personal Care in Argentina - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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