PROSPECTS AND OPPORTUNITIES
Further growth is predicted for deodorant roll-ons and sticks, supported by leading brands
In 2025, deodorants will record ongoing growth in value sales. This growth will be driven by the premiumisation trend, exemplified by the rising popularity of Dove Advanced, and the continued effects of inflation.
Positive growth for deodorant sprays will be challenged by deodorant roll-ons
Strong volume growth is expected for deodorant sprays in 2025, although it will be slightly slower compared to the growth of deodorant roll-ons. The increase in volume for spray products will be driven by greater usage and market penetration, with significant investment from Unilever playing a crucial role in this expansion.
Innovation and premiumisation will focus on natural ingredients and free-from formulas
The premiumisation trend is expected to continue rising throughout the forecast period, with local consumers increasingly gravitating towards deodorants that feature more natural ingredients and formulas, such as alcohol- or aluminium-free variants. This shift towards higher-quality, health-conscious products is likely to align with broader consumer preferences for sustainability and wellness.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Greece - Category analysis
KEY DATA FINDINGS
Climate change, time outdoors and health awareness supports growth for deodorants
Elais Unilever Hellas SA sale of Noxzema impacts the competitive landscape
Supermarkets remains the leading channel while retail e-commerce increases its share
Further growth is predicted for deodorant roll-ons and sticks, supported by leading brands
Positive growth for deodorant sprays will be challenged by deodorant roll-ons
Innovation and premiumisation will focus on natural ingredients and free-from formulas
Beauty and Personal Care in Greece - Industry Overview
Beauty and personal care in 2024: The big picture
Key Trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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