PROSPECTS AND OPPORTUNITIES
Rising personal hygiene awareness to boost sales
Deodorants is expected to continue to grow in Saudi Arabia during the forecast period due to rising awareness of personal hygiene, especially in a hot climate that demands effective sweat and odour control. Government initiatives promoting healthy lifestyles and fitness are also encouraging the daily use of such products.
Growing focus on sustainability
As in most areas of beauty and personal care, there is likely to be a growing focus on sustainability within deodorants over the forecast period. Saudi Arabia aims to invest SAR24 Billion in recycling waste by 2035 with it switching to a more sustainable waste-management system and it is likely that companies will be under pressure on a local and global level to follow suit by taking their own initiatives to reduce waste and carbon emissions.
Innovation to combine functional and aesthetic elements
During the forecast period, deodorant innovations in Saudi Arabia are set to combine robust odour protection with skin care benefits. Brands are expected to introduce long-lasting, sweat-control technologies, such as 48-hour protection and microbiome-friendly options, which cater to the needs of consumers in the region's hot climate.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Heightened hygiene awareness and active lifestyles boost demand
Al Naghi Co stays out in front with Nivea
Deodorants purchased alongside groceries
Rising personal hygiene awareness to boost sales
Growing focus on sustainability
Innovation to combine functional and aesthetic elements
Beauty and Personal Care in Saudi Arabia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!