PROSPECTS AND OPPORTUNITIES
Sustained growth in the forecast period to be driven by affordability and consumer needs
Deodorants is poised for continued growth in the forecast period, fuelled by strategic investments in marketing, competitive pricing, and the ingrained consumer demand for personal hygiene products. Leading players, such as Unilever and Colgate-Palmolive, are enhancing brand visibility and consumer engagement through targeted marketing initiatives.
Connecting with consumers through marketing campaigns
Marketing is set to remain essential in the competitive deodorants category, with the main players, Unilever and Colgate-Palmolive, investing heavily in effective campaigns. Rexona has built a strong presence by becoming the official sponsor of Ecuador's national football team, La Tri, fostering a connection with sports fans.
Axe looking to renew its image with Fine Fragrances
Innovation is pivotal to staying relevant in deodorants. Axe's new product line, Fine Fragrances, focuses on premium scents, targeting a more sophisticated market while maintaining its core identity of freshness and masculinity.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Ecuador?
- Which are the leading brands in Ecuador?
- How are products distributed in Ecuador?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Ecuador - Category analysis
KEY DATA FINDINGS
Deodorants continue to see steady growth in Ecuador
Unilever leads the category with strong distribution and marketing investments
Hard discounters manages to become a strong channel in deodorants
Sustained growth in the forecast period to be driven by affordability and consumer needs
Connecting with consumers through marketing campaigns
Axe looking to renew its image with Fine Fragrances
Beauty and Personal Care in Ecuador - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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