PROSPECTS AND OPPORTUNITIES
Health and wellness trend to boost deodorant usage
Over the forecast period, deodorants is expected to record a stronger performance in both volume and value terms (at constant 2024 prices) compared to the review period. Packs will continue to be a key trend in the country, commonly found in supermarkets, perfumeries, and pharmacies, where buy-two-get-one-free or buy-one-get-one-free promotions aim to boost sales by emphasising price and convenience.
Deodorant brands leverage bulk packaging to cultivate consumer habits
Although multipacks have long been a common strategy among leading personal care players, this trend is evolving, with major brands increasingly offering 4-unit packs. Unlike traditional promotional packs, where one product is free, these 4-unit bundles offer an overall cost-saving opportunity while encouraging higher consumption.
Growing demand for dermatological deodorants
While premium deodorants remain a niche segment in Chile, their relevance is expected to grow in the coming years, with premium options set to outperform mass alternatives. Chilean consumers are showing increasing interest in high-quality, effective personal care products, driving demand for deodorants with dermatological benefits a trend that is projected to continue over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Chile - Category analysis
KEY DATA FINDINGS
Promotions and dermocosmetics fuel modest growth of deodorants
Unilever strengthens its leadership with wide portfolio
Chilean consumers turn to pharmacies for deodorants with clinical backing
Health and wellness trend to boost deodorant usage
Deodorant brands leverage bulk packaging to cultivate consumer habits
Growing demand for dermatological deodorants
Beauty and Personal Care in Chile - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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