PROSPECTS AND OPPORTUNITIES
Opportunities for growth in deodorants with innovative products
Deodorants in Singapore is set to see solid but slowing retail value growth rates at constant 2024 prices during the forecast period. Although deodorant sticks is expected to see a strong decline, all other categories are anticipated to see growth, due to changing consumer demands.
Consumers will look for effective yet skin-friendly products
As deodorants evolves, multifunctional formulations are emerging as a key opportunity, particularly as consumers shift away from traditional scent-based products towards functional, skin-friendly alternatives. Rather than solely masking body odour with fragrance, the next generation of deodorants is expected to focus on minimising smell, allowing natural perspiration (which is essential for healthy skin), and enhancing overall skin wellbeing.
Deodorants as a holistic skin care solution
Future innovations in deodorants could go beyond odour control to incorporate additional skin care benefits, reflecting the broader consumer interest in comfort and wellness, rather than just achieving clear or whitened underarms. There is increasing demand for products that hydrate, soothe sensitive skin, reduce itchiness, and promote skin healing, making deodorants more than just a hygiene product, but a holistic skin care solution.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Singapore - Category analysis
KEY DATA FINDINGS
Growing demand for health-conscious and alternative deodorant formats
Beiersdorf leads, while Unilever sees strong growth
Shifting distribution channels in deodorants
Opportunities for growth in deodorants with innovative products
Consumers will look for effective yet skin-friendly products
Deodorants as a holistic skin care solution
Beauty and Personal Care in Singapore - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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