Sales of deodorants are expected to grow in both volume and constant value terms (at 2024 prices) in Kazakhstan during the forecast period. With the emergence of increasingly social, mobile, and fast-paced lifestyles, deodorants are being more firmly integrated into daily hygiene routines.
Procter & Gamble’s Old Spice brand is expected to continue expanding its market share during the forecast period. Its broad portfolio - including sticks, sprays, and gels in a variety of scents - enables it to cater to a wide array of consumer preferences.
Cream deodorants and gels currently hold a very small market share in Kazakhstan and are unlikely to become mainstream alternatives to traditional sticks and sprays in the short term. However, travel-sized or mini deodorants are gaining traction.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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