Sales of deodorants are expected to rise over the forecast period, driven by ongoing investment and innovation from leading players. New product development will continue to stimulate demand, as consumers are set to show strong interest in novel formulations, formats, and brand launches.
Consumers will continue to distinguish between deodorants and antiperspirants, with a clear preference for deodorants. Deodorants will remain the favoured option for the majority, as they work by masking or neutralising body odour caused by the bacterial breakdown of sweat, typically incorporating fragrances to deliver a pleasant scent.
The majority of innovation efforts by leading players in deodorants will focus on developing products that offer longer-lasting odour and sweat protection using safe, natural ingredients. Brand owners are expected to invest in advanced formulations that deliver extended efficacy without compromising on the integrity of natural and clean ingredient profiles.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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