PROSPECTS AND OPPORTUNITIES
The expansion of modern retail and a wider product assortment will support sales
Sales of deodorants are set to increase over the forecast period, supported by growing awareness of personal hygiene and the importance of maintaining a fresh scent. This heightened awareness will encourage more consumers to incorporate deodorants into their daily routines.
Price sensitivity is set to heighten competition, leading to a decline in brand loyalty in deodorants
Price sensitivity and intensifying competition will heighten rivalry among deodorant brands. A decline in brand loyalty is anticipated, as Georgian consumers become more willing to explore alternative products.
Skin health and natural ingredients will become increasingly common in deodorants
Manufacturers will respond to evolving consumer preferences by continually innovating over the forecast period, introducing new formulations, incorporating natural ingredients, and adopting eco-friendly packaging solutions. As such, demand for deodorants free from aluminium, parabens, and synthetic fragrances is forecast to grow, reflecting heightened consumer awareness around ingredient safety and skin health.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Georgia?
- Which are the leading brands in Georgia?
- How are products distributed in Georgia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Georgia - Category analysis
KEY DATA FINDINGS
Functional benefits and an expanding product assortment support growth for deodorants
Unilever Group improves its share, offering the well-established brand Rexona
Small local grocery stores led sales as consumers appreciate a personalised service
The expansion of modern retail and a wider product assortment will support sales
Price sensitivity is set to heighten competition, leading to a decline in brand loyalty in deodorants
Skin health and natural ingredients will become increasingly common in deodorants
Beauty and Personal Care in Georgia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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