PROSPECTS AND OPPORTUNITIES
Growth in retail constant value sales will continue to slow
The rate of growth in retail constant value sales of deodorants will continue to decline in 2025 and be significantly lower across the forecast period as a whole than in the review period. Local consumers consider deodorant a daily need, and some of them apply it more than once a day due to the country’s tropical climate.
Innovation will largely be limited to new scents
Deodorant sticks and sprays will remain the most popular formats and the focus of innovation in the category. As competition intensifies in line with increasing maturity, deodorants is likely to witness more frequent scent innovation over the forecast period.
Grocery retail chains will continue to dominate e-commerce
E-commerce will continue to be dominated by the websites of grocery retailers like Automercado, Walmart and Price Smart, with consumers often adding deodorant to their weekly or monthly grocery order. Hyperlocal delivery services such as UberEats that deliver products from convenience stores are also set to grow in popularity.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Costa Rica?
- Which are the leading brands in Costa Rica?
- How are products distributed in Costa Rica?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Costa Rica - Category analysis
KEY DATA FINDINGS
Deodorant sprays gain ground on sticks
International brands dominate
Competitive pricing and convenience make supermarkets the key distribution channel
Growth in retail constant value sales will continue to slow
Innovation will largely be limited to new scents
Grocery retail chains will continue to dominate e-commerce
Beauty and Personal Care in Costa Rica - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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