PROSPECTS AND OPPORTUNITIES
The skinification trend is expected to rise, driving growth in deodorants
Retail sales of deodorants are set to increase over the forecast period. As the trend of using skin care ingredients in beauty and personal care products grows, deodorants will embrace the concept of 'skinification'.
Roll-ons is set to remain the strongest performer over the forecast period
Deodorant sprays is set to remain the most popular format across the forecast period, while roll-ons is expected to record the highest growth. This can be attributed to the high prevalence of both formats in physical stores.
Long-lasting effectiveness will remain a key focus of innovation
In the coming years, long-lasting effectiveness will be a key focus of deodorant innovation, with 72-hour protection becoming a desirable feature. As consumers demand more from basic hygiene products, long-lasting protection is increasingly viewed as a necessity, not just an added bonus.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Germany - Category analysis
KEY DATA FINDINGS
Product variety and convenience remain key drivers of growth for deodorants
Value growth is fuelled by the increasing penetration of pharmaceutical brands
Health and personal care stores extend its lead as consumers appreciate instore promotions
The skinification trend is expected to rise, driving growth in deodorants
Roll-ons is set to remain the strongest performer over the forecast period
Long-lasting effectiveness will remain a key focus of innovation
Beauty and Personal Care in Germany - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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