Retail sales of deodorants are set to increase over the forecast period. As the trend of using skin care ingredients in beauty and personal care products grows, deodorants will embrace the concept of 'skinification'.
Deodorant sprays is set to remain the most popular format across the forecast period, while roll-ons is expected to record the highest growth. This can be attributed to the high prevalence of both formats in physical stores.
In the coming years, long-lasting effectiveness will be a key focus of deodorant innovation, with 72-hour protection becoming a desirable feature. As consumers demand more from basic hygiene products, long-lasting protection is increasingly viewed as a necessity, not just an added bonus.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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