PROSPECTS AND OPPORTUNITIES
Long-lasting and fragrant deodorants have opportunity to thrive
Longer lasting and fragrant options will remain a key trend across all major deodorant brands, especially in the mass segment. As consumers adopt more mobile lifestyles there will be a growing need for deodorants to maintain personal hygiene and freshness for as long as possible.
Organic deodorants to remain a key part of Filipino culture
Despite the variety of formats and formulations available, organic deodorants will continue to play a big role in the Philippines. The local organic deodorant known as Tawas, scientifically known as aluminium potassium sulfate, is still widely used in the Philippines and is expected to remain popular among mainstream consumers.
Integration of beauty related ingredients and expansion of ergonomic formats
Deodorants will increasingly be seen as more than just a hygiene solution in the Philippines with diversification expected to cater to expanding deodorant needs. The integration of beauty ingredients will likely continue, such as Nivea’s Thiamidol that has cell-activating hyaluronic acids supporting the reduction of dark spots and preventing the reappearance of dark spots.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in the Philippines - Category analysis
KEY DATA FINDINGS
Hotter weather and modern lifestyles support strong demand
Promotional initiatives strengthen the value proposition of market leaders
Traditional store-based retailers face competition from retail e-commerce
Long-lasting and fragrant deodorants have opportunity to thrive
Organic deodorants to remain a key part of Filipino culture
Integration of beauty related ingredients and expansion of ergonomic formats
Beauty and Personal Care in the Philippines - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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