PROSPECTS AND OPPORTUNITIES
Improving economic conditions to boost growth
During the forecast period, deodorants growth will be boosted by the recovery of the Nigerian economy. While a poor economy over the review period and in 2024 led to limited demand for what is increasingly considered an essential product, growing incomes are expected to increase the rate of usage.
Young population to play key role in growth
As the key consumer base driving growth for deodorants usage in Nigeria is the young, urban population in work, the expansion of this population will bolster demand, especially as an improved economy boosts employment. The young population is also increasingly aware of deodorants due to increased advertising and marketing and the adoption of Western lifestyles.
New products to contribute to intensification of competition
Economic improvement will drive product innovation activity as companies become better able to invest in the introduction of value-added products. Manufacturers are expected to focus on deodorants that offer longer lasting effects, while other qualities such as anti-stain properties will also be prioritised.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Nigeria - Category analysis
KEY DATA FINDINGS
Deodorants marketed as inexpensive alternative to fragrances
Unilever benefits from strong portfolio
Supermarkets growing in importance, but small local grocers remains the dominant channel
Improving economic conditions to boost growth
Young population to play key role in growth
New products to contribute to intensification of competition
Beauty and Personal Care in Nigeria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!