During the forecast period, deodorants growth will be boosted by the recovery of the Nigerian economy. While a poor economy over the review period and in 2024 led to limited demand for what is increasingly considered an essential product, growing incomes are expected to increase the rate of usage.
As the key consumer base driving growth for deodorants usage in Nigeria is the young, urban population in work, the expansion of this population will bolster demand, especially as an improved economy boosts employment. The young population is also increasingly aware of deodorants due to increased advertising and marketing and the adoption of Western lifestyles.
Economic improvement will drive product innovation activity as companies become better able to invest in the introduction of value-added products. Manufacturers are expected to focus on deodorants that offer longer lasting effects, while other qualities such as anti-stain properties will also be prioritised.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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