PROSPECTS AND OPPORTUNITIES
Aesop expected to continue driving growth for deodorant pumps
Deodorants is expected to see a low negative retail value CAGR at constant 2024 prices in the forecast period, with declines anticipated in all years. Deodorant pumps is the only category expected to show a positive performance, with Aesop likely to be the only brand to stand out with notable sales, and expected to keep driving growth in the category.
Growth potential for deodorant creams
The future direction of development is expected to be a focus on meeting aesthetic needs, such as addressing pigmentation. Sales of deodorant creams are still negligible, but launches have recently been seen, such as Caela’s new product, Vegan Brightening Deo Cream.
Further penetration of retail e-commerce expected
Despite its already high base, the penetration of retail e-commerce is likely to continue to increase throughout the forecast period. For example, despite the growth in sales in Olive Young’s offline stores, it is also strengthening its own online platform and providing same-day delivery services.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in South Korea - Category analysis
KEY DATA FINDINGS
Declining trend in an already small category
Nivea loses share to Aesop
Repeat purchases drive retail e-commerce to see further growth
Aesop expected to continue driving growth for deodorant pumps
Growth potential for deodorant creams
Further penetration of retail e-commerce expected
Beauty and Personal Care in South Korea - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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