PROSPECTS AND OPPORTUNITIES
Growth is set to be driven by deodorant pumps and sticks, which offer ease of application
Sales of deodorants are projected to rise throughout the forecast period, driven by the proactive marketing strategies of key market players who will focus on promoting their latest products. Additionally, climate factors will play a role in driving growth.
Affordable sachet formats are expected to drive growth for deodorant creams
Deodorant creams have been experiencing significant growth and will continue to do so across the forecast period. These sachets offer the product in very small quantities at low and affordable prices.
Innovations are set to focus on a dermocosmetics, offering skin care benefits to consumers
Across the forecast period, innovations are expected to focus on skin care, with brands launching deodorant products with skin care benefits. For example, Dove has launched its Dermo Clariant product, which has been on the market for several years, in spray, stick, and roll-on versions, there is also a growing presence of deodorants with a dermocosmetic focus, such as Lea, Martiderm Driosec, Perspirex and Sesderma Dryses, which are sold exclusively in pharmacies or dermocosmetic stores.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Peru?
- Which are the leading brands in Peru?
- How are products distributed in Peru?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Peru - Category analysis
KEY DATA FINDINGS
Low retail value growth as economic conditions challenge sales during 2024
Unilever Andina Perú SA leads deodorants, while Procter & Gamble Perú SRL improves its share
Small local grocers continue to lead, however, ground is lost to modern retailers
Growth is set to be driven by deodorant pumps and sticks, which offer ease of application
Affordable sachet formats are expected to drive growth for deodorant creams
Innovations are set to focus on a dermocosmetics, offering skin care benefits to consumers
Beauty and Personal Care in Peru - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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