PROSPECTS AND OPPORTUNITIES
Deodorants to see modest growth as cream formats gain traction
Deodorants is projected to see modest constant value growth (at 2024 prices) in Bolivia over the forecast period, largely supported by the continued decline of the illegal market. The rise in foreign currency costs has diminished the price advantage of smuggled products, making legal alternatives more competitive.
Brands to focus on skin-friendly deodorants with added benefits
There is a growing trend among consumers in Bolivia to choose deodorants that are invisible on clothing, while also offering reliable protection against sweat. As such, leading brands such as Nivea, Dove, Rexona, and Secret are increasingly emphasising these features in response to consumer demand.
Clinical deodorants to gain ground as consumers seek stronger protection
Clinically-positioned formations are attracting growing interest among Bolivian consumers. Initially offered in stick format, clinical-grade deodorants are now expanding into spray and cream presentations, making them more accessible and appealing to a broader audience.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Bolivia?
- Which are the leading brands in Bolivia?
- How are products distributed in Bolivia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Bolivia - Category analysis
KEY DATA FINDINGS
Deodorants post strong growth despite consumer price sensitivity
Unilever leads deodorant sales through innovation and strong brand portfolio
Traditional channels thrive amid reduced smuggling activities
Deodorants to see modest growth as cream formats gain traction
Brands to focus on skin-friendly deodorants with added benefits
Clinical deodorants to gain ground as consumers seek stronger protection
Beauty and Personal Care in Bolivia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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