Competitive Landscape
Unilever Invests in Innovation to Defend Leadership as Procter & Gamble Closes in
Deodorants in Mexico remains highly concentrated, with the top two manufacturers, Unilever de México S de RL de CV and Procter & Gamble de México SA de CV, together accounting for 61% of value sales in 2025. Unilever continued to lead, holding a 41% value share, although this was a decrease from 44% in 2020, indicating a gradual erosion of its strength over the past five years.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Mexico - Category analysis
Key Data Insights
Differentiated Offerings, Premiumisation, and Population Growth Drive up Value Sales
Differentiated Offerings, Premiumisation, and Population Growth Drive up Value Sales
Deodorant Sprays Maintains Its Lead, but Deodorant Creams Expands Rapidly
Dove and Rexona Redefine Hygiene with Multifunctional, Skin-Caring Innovation
Unilever to Focus on Deodorants and Brand Differentiation, Contributing to Continued Growth
Companies Expected to Drive Growth with Premium, Wellness-Led Launches
Unilever Invests in Innovation to Defend Leadership as Procter & Gamble Closes in
Discounters Extend Reach as Demand for Value Drives Store Expansion
E-Commerce Attracts Young Buyers but Lags behind Store-Based Rivals
Beauty and Personal Care in Mexico - Industry Overview
Mercado Libre and L'oréal Drive Online Sales through Ai-Powered Live Shopping
Key Data Insights
Mercado Libre and L'oréal Drive Online Sales through Ai-Powered Live Shopping
Fragrances Leads Growth as Premiumisation Accelerates
Ulta and K-Beauty World Shape Routines through Curated Korean Launches and Education
A Focus on Meeting Consumers' Lifestyle-Driven Needs in New Launches
Masstige and Wellness-Driven Innovations to Attract Value-Conscious Shoppers
Fragrances Yto Sustain Growth Leadership as Premiumisation and Innovation Accelerate
Social Commerce and Digital Content to Drive Consumer Experimentation and Loyalty
Frabel Expands Production and Digital Strategy to Strengthen Leadership
Investment in a Mexican Brand, and Opportunities Still Evident
L'oréal Groupe and Mercado Libre Partnership Accelerates Shift to Digital Shopping
Farmacias Del Ahorro and Tiktok Shop Redefine Experiential Beauty Retail
Country Reports Disclaimer
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!