PROSPECTS AND OPPORTUNITIES
Deodorants set for organic growth with an increasing focus on skin health properties
Deodorants is projected to experience strong growth over the forecast period, with innovations expected to be seen primarily in fragrances and marketing strategies. However, a massive influx of new players is not expected, as Unilever, Procter & Gamble and Colgate-Palmolive have such a strong position in the category with their flagship brands.
Natural deodorants gaining momentum alongside healthy living trends
Health and wellness trends, which gained momentum during the pandemic, continue to shape various product categories, including deodorants. According to the Euromonitor International Voice of the Consumer: Health and Nutrition Survey, 45% of Mexican respondents are actively looking for new ways to prevent skin-related health issues, up from 42% in 2019.
Brands bet on innovative marketing platforms to promote their deodorants
Brands understand the importance of effective marketing strategies, as well as collaborations and sponsorships, with consumers in Mexico becoming increasingly receptive to the influence of these strategies. An example is Unilever's flagship brand, Axe, which has been adapting its marketing strategies to broaden its appeal beyond traditional TV ads, which have historically emphasised the product's freshness and attraction-enhancing qualities.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Mexico - Category analysis
KEY DATA FINDINGS
Search for convenience and skin-health properties informing the development of deodorants
Unilever remains on top despite losing share
Discounters remains the key distribution channel while e-commerce struggles to take off in deodorants
Deodorants set for organic growth with an increasing focus on skin health properties
Natural deodorants gaining momentum alongside healthy living trends
Brands bet on innovative marketing platforms to promote their deodorants
Beauty and Personal Care in Mexico - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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