PROSPECTS AND OPPORTUNITIES
Affordability will prevail when choosing a deodorant format
Deodorants in Guatemala is expected to maintain its positive growth momentum over the forecast period, in both retail volume and constant value (at 2024 prices) terms. These products remain a staple in the personal care routines of Guatemalans across all socioeconomic groups, driven by a growing cultural emphasis on personal freshness and the desire to feel confident in social and professional interactions.
Guatemalans will place greater emphasis on sensory experiences
While perspiration control remains a key driver, Guatemalan consumers - especially women - are placing a greater emphasis on scent when making a deodorant selection. With odour control having become a baseline expectation across most offerings, fragrance has grown in importance as a key differentiating factor during purchase.
Skin care ingredients are increasingly included in deodorants
Innovation in deodorants is being shaped by a growing convergence with skincare. Manufacturers are increasingly incorporating ingredients traditionally associated with facial skincare to meet rising consumer expectations—not only for odour and sweat control but also for gentler, more nurturing formulas that care for the skin.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Guatemala?
- Which are the leading brands in Guatemala?
- How are products distributed in Guatemala?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Guatemala - Category analysis
KEY DATA FINDINGS
Innovative, longer-lasting fragrances and impact of climate change drive demand
Clinical claims emerge as competitive advantage in premium deodorant offerings
Channel diversification intensifies as consumers seek affordability
Affordability will prevail when choosing a deodorant format
Guatemalans will place greater emphasis on sensory experiences
Skin care ingredients are increasingly included in deodorants
Beauty and Personal Care in Guatemala - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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