PROSPECTS AND OPPORTUNITIES
Economic pressures will likely push more consumers to switch from fragrances to deodorants
Deodorants is expected to see continued growth in both volume and constant value terms (2024 prices) in Algeria over the forecast period. This will be supported by several key trends, including rising consumer awareness of personal hygiene, increasing urbanisation, a hot climate, population growth, and the ongoing expansion of modern retail outlets.
Value sales growth of deodorants will be challenged
While demand for deodorants is projected to continue increasing throughout the forecast period, the rate of constant value growth is likely to be fairly modest. This is due to the category’s increasing maturity and heightened competition as mass-market brands become more widely available across retail channels.
Natural focus will fuel innovation
Throughout the forecast period, innovation in deodorants is expected to be driven primarily by the growing consumer demand for natural and sustainable products, as clean and green beauty trends gain stronger momentum. Brands will increasingly develop formulations that emphasise natural ingredients, and which are free from harmful chemicals, to meet rising consumer expectations for safer and more environmentally friendly options.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Algeria?
- Which are the leading brands in Algeria?
- How are products distributed in Algeria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Algeria - Category analysis
KEY DATA FINDINGS
Deodorant sprays remains preferred format
Unilever maintains its leading position
Modern retail dominates distribution landscape, as e-commerce gains traction
Economic pressures will likely push more consumers to switch from fragrances to deodorants
Value sales growth of deodorants will be challenged
Natural focus will fuel innovation
Beauty and Personal Care in Algeria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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