Deodorants is expected to see continued growth in both volume and constant value terms (2024 prices) in Algeria over the forecast period. This will be supported by several key trends, including rising consumer awareness of personal hygiene, increasing urbanisation, a hot climate, population growth, and the ongoing expansion of modern retail outlets.
While demand for deodorants is projected to continue increasing throughout the forecast period, the rate of constant value growth is likely to be fairly modest. This is due to the category’s increasing maturity and heightened competition as mass-market brands become more widely available across retail channels.
Throughout the forecast period, innovation in deodorants is expected to be driven primarily by the growing consumer demand for natural and sustainable products, as clean and green beauty trends gain stronger momentum. Brands will increasingly develop formulations that emphasise natural ingredients, and which are free from harmful chemicals, to meet rising consumer expectations for safer and more environmentally friendly options.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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