PROSPECTS AND OPPORTUNITIES
Strong brand loyalty and growing interest in deodorant sticks will drive price competition
Sales of deodorants are expected to rise in current value terms over the forecast period. Brand loyalty in the Hungarian deodorant market is expected to remain strong, particularly among established brands such as Old Spice, Axe, Nivea, Dove, Rexona, and Adidas in the spray and stick segments.
Refillable and sustainable packaging is set to become more mainstream
Sustainability will continue to gain momentum over the forecast period, with companies like Henkel taking significant strides towards it. For instance, during Henkel’s revamp of its Fa brand, it eliminated plastic caps from its deodorant sprays, thereby substantially reducing plastic waste.
Product innovation focuses on longer-lasting, multifunctional deodorants
Across the forecast period, consumers will increasingly seek high-performance, long-lasting deodorants, driving innovation in formulas offering 48- to 72-hour protection. We can expect more deodorants with added skincare benefits, such as hyperpigmentation correction, soothing properties, and sweat-control boosters.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Hungary - Category analysis
KEY DATA FINDINGS
The growing popularity of stick deodorants as consumers appreciate sustainable alternatives
The expansion of private label goods and refillable formats
dm-Drogerie Markt supports the leading position of health and personal care stores
Strong brand loyalty and growing interest in deodorant sticks will drive price competition
Refillable and sustainable packaging is set to become more mainstream
Product innovation focuses on longer-lasting, multifunctional deodorants
Beauty and Personal Care in Hungary - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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