PROSPECTS AND OPPORTUNITIES
Safe and natural formulations to drive future growth
Deodorants is set to see further solid growth in current value terms over the forecast period, driven by rising interest in skin-caring, sustainable and format-diverse products. Consumers will increasingly favour formulations free from alcohol and aluminium, and those designed for sensitive skin.
Rising demand for multifunctional products in deodorants
During the forecast period, the trend towards deodorants that act as both skin care and lifestyle products will accelerate significantly. Irish consumers are increasingly seeking multi-functional benefits like underarm brightening, soothing after-shave effects, or pH-balancing properties.
Investment in sustainability and tech shaping progress and development
In terms of innovation, players will increase investment in skin-caring and sustainable formulas, new delivery systems and smart packaging. Growth is anticipated in refillable stick and spray formats, probiotic-based deodorants, and fragrance customisation.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Ireland?
- Which are the leading brands in Ireland?
- How are products distributed in Ireland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Ireland - Category analysis
KEY DATA FINDINGS
Despite maturity deodorants records further growth in 2024
Unilever remains ahead through strong brand portfolio
Supermarkets proves most popular channel for buying deodorants, while e-commerce races on
Safe and natural formulations to drive future growth
Rising demand for multifunctional products in deodorants
Investment in sustainability and tech shaping progress and development
Beauty and Personal Care in Ireland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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