PROSPECTS AND OPPORTUNITIES
Increase in exercise to boost demand for deodorants
Deodorants is expected to see further value growth in the United Arab Emirates over the forecast period. Growth will be supported by the health and wellness trend and the related increase in regular participation in physical exercise and sporting activity.
Growing interest in multi-functional products
Deodorant brands in the United Arab Emirates are increasingly focusing on providing multiple benefits to stand out in a competitive market. Women, in particular, are drawn to deodorants that promise to lighten underarm skin, a feature that has gained in popularity.
Skinification and dermo products to expand in deodorants
As the trend of skin care ingredients spreads across different beauty and personal care categories, deodorants is set to embrace the concept of skinification. Younger consumers, traditionally less interested in this area, are now showing enthusiasm for deodorants infused with beauty-enhancing ingredients, offering multi-faceted benefits such as hydration, sensitivity, and skin tone improvement.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Rising hygiene awareness boosts demand
Unilever closes gap on leader
Consumers purchase deodorants alongside groceries
Increase in exercise to boost demand for deodorants
Growing interest in multi-functional products
Skinification and dermo products to expand in deodorants
Beauty and Personal Care in the United Arab Emirates - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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