PROSPECTS AND OPPORTUNITIES
Consistent demand for deodorants will boost stronger sales
Consistent demand for deodorants will continue over the forecast period, boosting stronger value sales over the coming years. Deodorants are perceived as essential personal care products and one of the essential tools for maintaining the basic level of hygiene required for most forms of social interaction.
Mass deodorants will continue to drive category performance
The deodorant category is largely made up of mass consumer products, with the premium segment being relatively unappealing to consumers. This trend is expected to continue over the forecast period, even as consumer spending power becomes stronger again.
Product innovation blurring the lines between deodorants and fragrances
One of the key innovations in deodorants is the increase in products which are more focussed on the scent, in addition to claims of being anti-perspirant and having a cooling effect on the skin. With most mainstream deodorant brands being similar in terms of benefits offered, one of the ways in which a brand can stand out amidst the competition is through its scent.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in New Zealand?
- Which are the leading brands in New Zealand?
- How are products distributed in New Zealand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in New Zealand - Category analysis
KEY DATA FINDINGS
Consistent demand for deodorants, despite cost-of-living pressures
Unilever’s strong brand presence results in a mature competitive landscape
Consumers continue to prefer supermarkets for essential personal care products
Consistent demand for deodorants will boost stronger sales
Mass deodorants will continue to drive category performance
Product innovation blurring the lines between deodorants and fragrances
Beauty and Personal Care in New Zealand - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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