Consistent demand for deodorants will continue over the forecast period, boosting stronger value sales over the coming years. Deodorants are perceived as essential personal care products and one of the essential tools for maintaining the basic level of hygiene required for most forms of social interaction.
The deodorant category is largely made up of mass consumer products, with the premium segment being relatively unappealing to consumers. This trend is expected to continue over the forecast period, even as consumer spending power becomes stronger again.
One of the key innovations in deodorants is the increase in products which are more focussed on the scent, in addition to claims of being anti-perspirant and having a cooling effect on the skin. With most mainstream deodorant brands being similar in terms of benefits offered, one of the ways in which a brand can stand out amidst the competition is through its scent.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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