PROSPECTS AND OPPORTUNITIES
Consumer focus on clean ingredients and strong protection will shape product demand
Deodorants are set to remain a key part of personal hygiene routines in Austria over the forecast period, underpinned by the country’s high standards of cleanliness and grooming. Consumers are expected to continue prioritising products that deliver strong, long-lasting protection while also offering safe, transparent formulations.
Premium deodorants to see modest growth as consumers weigh value and ethics
Premium deodorants are expected to remain a niche within the overall category by the end of the forecast period, with value sales projected to reach EUR3 million in 2029. While the segment’s growth will be modest compared to the broader market, it is expected to record a steady performance supported by targeted innovation and rising consumer interest in ethical and sustainable products.
Sustainability and functional innovation to underpin product development
Innovation is set to remain a central driver of growth in the deodorants category, with manufacturers focusing on both product efficacy and environmental responsibility. A key area of development will be sustainable packaging, particularly the expansion of refillable formats.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Austria - Category analysis
KEY DATA FINDINGS
Natural formulations and consumer interest in clean ingredients supported growth
Trusted brands and private label drove competition in an evolving market
Widespread access and innovation in delivery supported strong retail performance
Consumer focus on clean ingredients and strong protection will shape product demand
Premium deodorants to see modest growth as consumers weigh value and ethics
Sustainability and functional innovation to underpin product development
Beauty and Personal Care in Austria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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