Deodorants are set to remain a key part of personal hygiene routines in Austria over the forecast period, underpinned by the country’s high standards of cleanliness and grooming. Consumers are expected to continue prioritising products that deliver strong, long-lasting protection while also offering safe, transparent formulations.
Premium deodorants are expected to remain a niche within the overall category by the end of the forecast period, with value sales projected to reach EUR3 million in 2029. While the segment’s growth will be modest compared to the broader market, it is expected to record a steady performance supported by targeted innovation and rising consumer interest in ethical and sustainable products.
Innovation is set to remain a central driver of growth in the deodorants category, with manufacturers focusing on both product efficacy and environmental responsibility. A key area of development will be sustainable packaging, particularly the expansion of refillable formats.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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