PROSPECTS AND OPPORTUNITIES
Sales of deodorant sprays set to overtake those of roll-ons
Deodorants in Indonesia is expected to continue growing over the forecast period, with a moderate retail value CAGR at constant 2024 prices, as players continue to actively educate consumers about such products, mainly those in schools and rural areas, essentially growing its consumer base. Increasing urbanisation and a growing middle-class are also contributing to rising awareness of grooming and self-care, further fuelling demand.
Innovation and natural ingredients expected to contribute to growth in deodorants
Natural and organic deodorants are becoming increasingly popular in Indonesia, as consumers prioritise products which are free from harmful chemicals such as parabens, aluminium, and synthetic fragrances. Brands such as Kahf from Paragon Technology & Innovation, which offers halal-certified deodorants using natural formulations, cater to culturally conscious buyers.
Halal deodorants set to grow as many consumers follow Islamic values
The forecast period is expected to see significant growth in demand for halal and Muslim-specific deodorants in Indonesia, driven by the country's predominantly Muslim population. Brands are increasingly aligning their offerings with Islamic values and lifestyle needs, emphasising halal certification and innovative formulations.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Indonesia - Category analysis
KEY DATA FINDINGS
Deodorant sprays sees the most dynamic growth due to convenience and efficacy
Despite a falling share, Unilever maintains its lead, while Lion continues its rise
The rise of e-commerce continues as consumers purchase from live-streams
Sales of deodorant sprays set to overtake those of roll-ons
Innovation and natural ingredients expected to contribute to growth in deodorants
Halal deodorants set to grow as many consumers follow Islamic values
Beauty and Personal Care in Indonesia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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