PROSPECTS AND OPPORTUNITIES
Hygiene habits support continued growth over the forecast period
Deodorants is expected to maintain a healthy growth trajectory throughout the forecast period, particularly with a rebound anticipated in 2025. Polish consumers increasingly view deodorants as an economical means to enhance their personal image and confidence.
Cream deodorants expected to gain traction as consumers gravitate towards natural solutions
Cream deodorants, such as those offered by Cztery Szpaki and other similar local brands, is expected to maintain an upward trajectory. These products often emphasise their natural ingredients and handmade production, appealing to consumers increasingly interested in sustainability and skin-safe alternatives.
Long-lasting protection will remain a standard feature of deodorants
In the coming years, long-lasting effectiveness will become a key focus in deodorant innovation, with 72-hour protection emerging as a desirable feature. As consumers demand more from basic hygiene products, long-lasting protection is increasingly viewed not merely as a bonus, but as a necessity.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Poland - Category analysis
KEY DATA FINDINGS
Product variety and convenience drive category growth in 2024
Trusted brands leverage loyalty to retain key positions
Retail evolution characterised by affordability and convenience
Hygiene habits support continued growth over the forecast period
Cream deodorants expected to gain traction as consumers gravitate towards natural solutions
Long-lasting protection will remain a standard feature of deodorants
Beauty and Personal Care in Poland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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