PROSPECTS AND OPPORTUNITIES
Sticks and pumps will lead growth during forecast period
Deodorants in Brazil is projected to see solid growth in both volume and current value terms throughout the forecast period. The most dynamic segments in value terms will continue to be deodorant sticks and deodorant pumps, with both expected to maintain strong double-digit growth.
Full-body formats broaden usage
Full-body deodorant sprays are redefining usage beyond the underarm, extending to the neck, chest, back, feet and intimate zones. Lightweight textures, fast-dry finishes and skin-friendly additions such as soothing agents, prebiotics and botanical extracts widen the appeal.
Value-led innovation over premium positioning
Despite rising interest in premium personal care, deodorants in Brazil remains overwhelmingly mass-oriented, with premium sales notably lower than the global average. Rather than a wholesale shift to high-end pricing, premiumisation typically appears through incremental upgrades improved formulations, skincare claims or refined packaging delivering perceived value without losing affordability.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Brazil - Category analysis
KEY DATA FINDINGS
Deodorants sees further growth in 2024
Underarm care and skinification gather pace
E-commerce surges as pharmacies and specialists take the lead
Sticks and pumps will lead growth during forecast period
Full-body formats broaden usage
Value-led innovation over premium positioning
Beauty and Personal Care in Brazil - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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