PROSPECTS AND OPPORTUNITIES
Healthy growth anticipated for deodorants during forecast period
The forecast period will see value sales remain positive for deodorants, with improved purchasing power encouraging greater interest in spending more money on the products. Consumers want longer lasting and highly effective deodorants with top-quality ingredients.
Key Flag Symbol to become more prevalent
Domestic manufacturers have been emphasising the local origin of their products with many such as Herbina deodorant including the Key Flag Symbol on the front of packaging. The Key Flag Symbol can be used by products made in Finland, indicating that it has created Finnish jobs and supported the economy.
Improved formulas and expanded fragrance line extensions
Innovation in deodorants will centre around longer lasting effects, formats that offer a pleasant user experience, and, in sprays, development in scents and packaging. The forecast period is also expected to see an increase in the number of mass and premium deodorant line extensions for fragrances.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Finland?
- Which are the leading brands in Finland?
- How are products distributed in Finland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Finland - Category analysis
KEY DATA FINDINGS
Value sales rise despite maturity in 2024
Unilever as overall leader, while natural and aluminium-free options gain ground
E-commerce leads growth, with niche players holding potential
Healthy growth anticipated for deodorants during forecast period
Key Flag Symbol to become more prevalent
Improved formulas and expanded fragrance line extensions
Beauty and Personal Care in Finland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!