The forecast period will see value sales remain positive for deodorants, with improved purchasing power encouraging greater interest in spending more money on the products. Consumers want longer lasting and highly effective deodorants with top-quality ingredients.
Domestic manufacturers have been emphasising the local origin of their products with many such as Herbina deodorant including the Key Flag Symbol on the front of packaging. The Key Flag Symbol can be used by products made in Finland, indicating that it has created Finnish jobs and supported the economy.
Innovation in deodorants will centre around longer lasting effects, formats that offer a pleasant user experience, and, in sprays, development in scents and packaging. The forecast period is also expected to see an increase in the number of mass and premium deodorant line extensions for fragrances.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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