PROSPECTS AND OPPORTUNITIES
Further rises forecast for deodorants in France
Deodorants in France is predicted to rise over the forecast period; prices and inflation have stabilised so consumers are likely to return to more normal buying patterns, although sales volumes will remain weather-dependent to some extent. Consumers will be look for effective products alongside those that are natural and better for the environment, meaning that sprays will struggle.
Natural and locally produced options set to gain ground
There will be notable growth for natural-focused and smaller companies producing on-trend products, as well as an increase in deodorants made in France. Players such as Comme Avant, Respire, Au Poil, and Biotherm are all producing deodorants in France using natural ingredients.
P&G invests in full-body formats, and players will continue to invest in sustainable packaging
Procter & Gamble is exploring the concept of full-body deodorants designed to prevent and mask sweating all over. These full-body alternatives are likely to contain stronger fragrances as well as higher of moisture-absorbing ingredients compared to deodorants meant only for the armpits.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in France?
- Which are the leading brands in France?
- How are products distributed in France?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in France - Category analysis
KEY DATA FINDINGS
Difficult year for deodorants in France
Laboratoires LaScad in the lead
Consumers prefer to buy deodorants from hypermarkets
Further rises forecast for deodorants in France
Natural and locally produced options set to gain ground
P&G invests in full-body formats, and players will continue to invest in sustainable packaging
Beauty and Personal Care in France - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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