PROSPECTS AND OPPORTUNITIES
Sprays projected to remain the key growth driver backed by new innovations
The future of deodorants looks promising, with the category set to see strong growth thanks to several key factors related to climate change and consumer lifestyles. Rising global temperatures, which are already influencing consumer habits, are an important driver of demand for deodorants.
Men’s deodorants and products for intimate areas showing promise
Men's deodorants is emerging as a highly promising area, characterised by significant growth thanks to the increase in male awareness of the importance of personal care and hygiene. Men are increasingly adopting grooming and personal hygiene routines, fuelled by a cultural shift that normalises self-care even among male consumers.
Health and sustainability likely to be the focus of innovation
The future of deodorants will likely be characterised by innovation that is increasingly oriented towards sustainability and skin health. Consumers are becoming more and more aware of the ingredients used in personal care products and are specifically looking for free-from formulations, such as products free from substances such as parabens and aluminium salts, which are considered potentially harmful to health.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Italy - Category analysis
KEY DATA FINDINGS
Sticks and sprays driving growth
Sodalco launches new range targeting pre-teen girls
E-commerce opening up new opportunities for deodorants
Sprays projected to remain the key growth driver backed by new innovations
Men’s deodorants and products for intimate areas showing promise
Health and sustainability likely to be the focus of innovation
Beauty and Personal Care in Italy - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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