PROSPECTS AND OPPORTUNITIES
E-commerce sales set to see steady rises
The share of e-commerce sales for deodorants, though still somewhat low, is steadily increasing as consumers seek the convenience, favourable pricing and wider options available online.
Distribution unlikely to see change
No significant changes are anticipated in the distribution landscape for deodorants over the forecast period. The vast majority of Slovak consumers are expected to continue purchasing their deodorants from drugstores or grocery retailers.
New entries of small independent brands might shake up landscape
The competitive landscape is likely to intensify as new product launches are introduced to boost brand recognition and attract new consumers. These new launches are predicted to focus on sustainability, naturalness, clean beauty, long-lasting formulations and attractive scents.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Slovakia?
- Which are the leading brands in Slovakia?
- How are products distributed in Slovakia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Slovakia - Category analysis
KEY DATA FINDINGS
Deodorants sees positive value and volume sales in Slovakia in 2024
Growth fuelled by increasing penetration of smaller brands
Distribution of deodorants led by health and beauty specialists
E-commerce sales set to see steady rises
Distribution unlikely to see change
New entries of small independent brands might shake up landscape
Beauty and Personal Care in Slovakia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
APPENDIX
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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