PROSPECTS AND OPPORTUNITIES
Growth sustained by urbanisation, increased hygiene awareness, and a growing focus on grooming
The growth of deodorant sales in Pakistan is expected to be sustained by ongoing urbanisation, increased hygiene awareness, and a growing focus on grooming among younger men and women. Despite ongoing inflationary pressures, consumers are expected to continue viewing deodorant as a non-negotiable part of their daily hygiene routines.
Versatility of sprays as both deodorants and light perfumes appreciated
Deodorant sprays is expected to remain the dominant category through to 2029, supported by their affordability, broad range of fragrances, and versatility as both deodorants and light perfumes. They are especially popular among younger consumers, particularly Gen Z men, who use them regularly for daily freshness, workouts, and casual outings.
Innovation to focus on functional and natural ingredients, and sustainability
Innovation in the deodorant category will increasingly focus on functional and natural ingredients. Brands are launching aluminium-free and herbal-based sprays and roll-ons, with ingredients like chamomile and aloe vera, to appeal to eco-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in Pakistan?
- Which are the leading brands in Pakistan?
- How are products distributed in Pakistan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in Pakistan - Category analysis
KEY DATA FINDINGS
Affordability and accessibility of sprays
Multinationals, led by Unilever, continue to dominate in 2024
Extensive assortment and promotions in grocery retailers
Growth sustained by urbanisation, increased hygiene awareness, and a growing focus on grooming
Versatility of sprays as both deodorants and light perfumes appreciated
Innovation to focus on functional and natural ingredients, and sustainability
Beauty and Personal Care in Pakistan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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