PROSPECTS AND OPPORTUNITIES
Rising demand for safer and natural ingredients to continue
The formulation of deodorants is increasingly important to South African consumers; many of whom are becoming more conscious of the ingredients they apply directly to their skin. Shoppers are paying closer attention to product labels, with growing demand for “alcohol-free” deodorants that help reduce the risk of skin irritation.
Body mists are set to gain further traction
Body mists are poised to gain further traction in South Africa as consumers increasingly seek lighter, affordable, and versatile fragrance options that align with evolving lifestyles. With rising awareness around skin sensitivity and fragrance layering, body mists offer a gentler alternative to traditional perfumes, which is ideal for daily use, especially in the country's warm climate.
Omnichannel strategies will meet consumer needs in different channels
Omni-channel strategies will be key to driving growth in the deodorants category, as consumers increasingly expect seamless access to products across both physical and digital touchpoints. With the rapid rise of grocery delivery services like Checkers Sixty60, Woolies Dash, and Pick n Pay ASAP, brand owners must ensure their deodorant ranges are readily available and well-presented on these platforms to capture spontaneous and convenience-driven purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Deodorants industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Deodorants in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Deodorants in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Deodorants in South Africa - Category analysis
KEY DATA FINDINGS
Strong brand loyalty for deodorants among consumers
Unilever South Africa maintains lead with strong brand portfolio
On-demand delivery changes the way consumers shop for deodorants
Rising demand for safer and natural ingredients to continue
Body mists are set to gain further traction
Omnichannel strategies will meet consumer needs in different channels
Beauty and Personal Care in South Africa - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Deodorants
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Deodorants research and analysis database.
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